A Live Leadership Learning Event

Tuesday, Oct 4 | 8 AM–4:30 PM | Spooky Nook Sports Complex | 75 Champ Blvd, Manheim, PA 17545

David Friedman | Morning Workshop
How to Win Through Culture

David Friedman is the Founder and CEO of High Performing Culture, LLC (HPC). His company helps organizations to create, drive, and maintain high performing cultures, with a proven system that’s straightforward, practical, and easy to use. The principles that HPC teaches are based on the process he developed while serving as the President of RSI, an employee benefits consulting firm headquartered in Mt. Laurel, NJ.

Under his leadership and direction, RSI grew from 2 employees to a staff of more than 100 professionals and annual revenues in excess of $16 million. The firm won numerous awards including being named one of the Best Places to Work in the Philadelphia region 3 times and one of the Best Places to Work in NJ 4 times. In 2006 RSI earned the NJ Governor’s Award for Performance Excellence—Gold Level, the highest award for total quality available in the state. In 2008, RSI became a division of Arthur J. Gallagher & Associates (AJG), one of the largest insurance brokers in the world. David served as the Area President for Gallagher until his retirement in July of 2010.

In 2011, David published his first book, Fundamentally Different, based on the insights he learned and taught during his leadership career. His second book, Culture by Design, was published in 2018 and has already been called “the most useful book ever written on organizational culture.” In 2021, David published the 2nd edition of Culture by Design, which includes insights and strategies for managing culture in the new remote work environment. Today, in addition to leading High Performing Culture, he’s a frequent guest speaker and seminar leader on leadership, organizational culture, and building high performance teams. In the last 7 years alone, he’s led more than 500 workshops for more than 5,000 CEOs. He also serves as a consultant to scores of companies around the country. David is a 1983 graduate of the College of William & Mary with a degree in philosophy.

Workshop Summary | How to Win Through Culture

  1. Explain what culture is and why’s it’s so important.
  2. Explain how culture develops (if we don’t manage it intentionally) and how this is impacted by the remote/hybrid work environment.
  3. Explain the 8-step framework for embedding a high-performing culture, focusing heavily on the 2 most important steps (“defining” and “ritualizing”).
  4. Explain the concept of behaviors vs values.
    Have people do exercise on behaviors at their tables.
  5. Explain the concept of rituals.
    Have people do exercise on rituals at their tables.
  6. Explain how the CultureWise system and mobile app serve as tools to implement the concepts that were taught.
  7. Wrap up with inspiration and motivation for next steps.